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Sell from Custom Platform to Shop - Any Store, Multi-Platform Reach

Your e-commerce platform shouldn't limit how many comparison and advertising platforms your products can reach. Koongo connects any store to Shop through an automated product feed so your listings reach a wider audience without manual data work.

Shop Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Shop

What is Custom Platform + Shop Integration?

Koongo connects stores running on any e-commerce platform to Shop by building and maintaining an automated product feed - exporting product IDs, titles, descriptions, pricing, availability, and images in the XML format Shop requires, including SKU or EAN identifiers and currency-tagged pricing. Koongo's Feed Manager pulls data from your store through a flexible integration layer that works regardless of which platform you use. You use the Rules Editor to define which products go to Shop, how your store's attributes map to the required fields, and whether any pricing adjustments apply - then Koongo keeps the feed updated automatically as your catalog changes. For merchants on custom or less common platforms, Koongo removes the need for manual feed preparation. Your store remains the source of truth, and Koongo handles the data transformation and delivery to Shop's network of comparison and advertising platforms on a regular, automated basis.

Key Benefits:

From signup to first Shop order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Shop and automate your product listings — no manual work needed.
3
Start getting new sales from Shop. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Shop with Koongo

  • Reach new customers instantly on Shop

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to your store and builds the Shop XML product feed through its Feed Manager interface. You configure product rules and attribute mappings in Koongo - no custom development or feed scripting required, regardless of which platform powers your store.
Shop requires a merchant account registered via Koongo as the channel admin, plus an XML feed with core attributes: product ID, title, description, price with currency, availability, SKU or EAN, and image URLs. Koongo's Rules Editor maps your store's product fields to this required format.
Koongo pulls data from your store automatically and refreshes your Shop product feed on a regular basis. Price changes and availability updates in your store flow through without any manual trigger needed.
Getting started is straightforward for most merchants. You connect your store to Koongo, configure your Shop feed rules, and publish your feed. Your timeline depends on catalog size and how much attribute mapping your product data requires. Koongo's support team is available to help at any step.
Yes. Koongo offers a free plan - no credit card required - and paid plans from €24/month include a 7-day free trial. You can configure and test your complete Shop feed setup before choosing a subscription.
Shop acts as a unified channel that distributes your products across multiple comparison and advertising platforms from a single feed, offering free listing exposure to shoppers browsing various online marketplaces. Koongo manages the merchant account as the channel admin, giving any merchant a route to that broader exposure regardless of which e-commerce platform they use.

The connection between Custom Platform and Shop is ready for you

Start your free plan, connect your store, and begin selling on Shop today — all from your Custom Platform account, powered by Koongo.

Start selling on Shop from Custom Platform