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Promote from Custom Platform on Rakuten Advertising - Any Store, Global Affiliate Campaigns

Getting products from a custom or non-standard store into Rakuten Advertising's global affiliate and advertising network requires a technically compliant XML feed that's built correctly and kept current. Koongo provides the automation layer that handles feed generation and updates automatically - whatever your setup.

Rakuten Advertising Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Rakuten Advertising

What is Custom Platform + Rakuten Advertising Integration?

Koongo connects your Custom Platform to Rakuten Advertising by generating an XML product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, URLs, image links, prices, sale prices, availability, and GTIN codes - into a compressed, UTF-8 encoded feed for delivery to Rakuten Advertising via SFTP or HTTP. Rakuten Advertising is a global affiliate and advertising network that runs performance-driven campaigns across affiliate, display, search, and social channels - with detailed analytics tracking placement performance. Koongo also offers predefined feed templates that simplify setup for custom store environments, so you're not building your Rakuten Advertising feed from scratch. Multiple feed versions are supported for different markets, currencies, or campaign configurations. Koongo's Rules Editor gives you full control over your Rakuten Advertising feed. Map categories to Rakuten Advertising's requirements, include optional targeting fields such as condition, gender, age group, and MPN, filter by margin or stock level, or generate separate feed outputs for distinct campaign segments. All rules run automatically after initial configuration.

Key Benefits:

From signup to first Rakuten Advertising order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Rakuten Advertising and automate your product listings — no manual work needed.
3
Start getting new sales from Rakuten Advertising. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Rakuten Advertising with Koongo

  • Reach new customers instantly on Rakuten Advertising

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects via direct API where available, or through a custom product feed for non-standard platforms. Predefined templates simplify Rakuten Advertising feed creation, and Koongo handles technical requirements including XML format, GZip compression, UTF-8 encoding, and SFTP or HTTP delivery. Koongo's support team can help configure the connection for your specific environment.
Yes. A merchant account with Rakuten Advertising and approval for product feeds are required before your campaigns can go live. Koongo generates and hosts the feed in the technically compliant format Rakuten Advertising requires.
Required fields are product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN. Optional fields including condition, gender, age group, and MPN can be added through Koongo's Rules Editor to improve campaign targeting.
Koongo refreshes your Rakuten Advertising feed automatically and regularly. Price changes, updated sale prices, stock movements, and new products in your store appear in your Rakuten Advertising feed without any manual re-export or upload.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can generate separate feed outputs to support distinct Rakuten Advertising campaign configurations or regional markets from your store catalog.
Yes. Koongo's free plan has no credit card requirement. Connect your store and generate a Rakuten Advertising feed to evaluate the integration before choosing a paid plan. Paid plans start from €24/month.
Yes. Rakuten Advertising requires compliance with regional data privacy laws including GDPR and CCPA. Koongo ensures your feed is correctly formatted and encoded; regulatory compliance is your responsibility.

The connection between Custom Platform and Rakuten Advertising is ready for you

Start your free plan, connect your store, and begin selling on Rakuten Advertising today — all from your Custom Platform account, powered by Koongo.

Start selling on Rakuten Advertising from Custom Platform