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Sell from Custom Platform to PriceRunner - Nordic and UK Price Comparison From Any Store

PriceRunner is a leading price comparison platform in Sweden, Denmark, and the UK - with free listings, optional PPC, and buyer protection analytics. Connecting from a custom store means building a GTIN-compliant feed and keeping it current - without a standard integration path. Koongo handles both from your existing data.

PriceRunner Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
PriceRunner

What is Custom Platform + PriceRunner Integration?

Koongo connects your custom e-commerce setup to PriceRunner - a leading price comparison platform in Sweden, Denmark, and the UK, offering free listings, optional PPC campaigns, and buyer protection analytics - by automating product feed delivery and inventory synchronization. Product data is pulled from your store in XML, CSV, or TXT format and structured to PriceRunner's required feed format without manual reformatting. Koongo's Feed Manager is built for non-standard setups. You configure your data source, use the Rules Editor to map your product attributes to PriceRunner's required fields including GTIN, and set automated delivery on a schedule. Koongo's support team handles the initial feed configuration for non-standard platforms. With your feed live, your products appear in PriceRunner's free listings across Sweden, Denmark, and the UK.

Key Benefits:

From signup to first PriceRunner order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to PriceRunner and automate your product listings — no manual work needed.
3
Start getting new sales from PriceRunner. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to PriceRunner with Koongo

  • Reach new customers instantly on PriceRunner

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Koongo accepts XML, CSV, and TXT as input formats. If your store can export product data in any of these formats - or expose it via a URL or FTP endpoint - Koongo can use it to build your PriceRunner feed. Koongo's support team advises on the best approach during onboarding.
Koongo's Rules Editor maps your source data fields to PriceRunner's required attributes including GTIN. Koongo's support team defines the mapping rules during onboarding, and they apply automatically at every refresh.
Yes. Koongo's Rules Editor maps your source category data to PriceRunner's taxonomy. Koongo's support team configures the mapping during onboarding, which then applies automatically.
PriceRunner requires a product feed including GTIN, along with pricing, availability, and other standard attributes. Koongo's Rules Editor maps your source data to these required fields, and the support team validates the complete feed before going live.
PriceRunner requires a merchant account with a signed agreement and a product feed with PriceRunner's required attributes including GTIN. Koongo delivers the compliant feed automatically. Your PriceRunner merchant account and signed agreement are requirements you complete separately.
Yes. PriceRunner offers free product listings as the baseline, with optional PPC campaigns to increase visibility across Sweden, Denmark, and the UK. Koongo keeps your feed current so your listings perform accurately in both placements.
Yes. Koongo's free plan includes one channel connection with no credit card required. You can configure your PriceRunner feed and validate your data before upgrading. Paid plans start from €24/month.

The connection between Custom Platform and PriceRunner is ready for you

Start your free plan, connect your store, and begin selling on PriceRunner today — all from your Custom Platform account, powered by Koongo.

Start selling on PriceRunner from Custom Platform