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Sell from Custom Platform to Mercateo - Any Store, European B2B Reach

Your e-commerce platform shouldn't limit your access to Europe's largest B2B marketplace. Koongo connects any store to Mercateo through an automated product feed so your products reach procurement buyers across 12 countries without manual data work.

Mercateo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Mercateo

What is Custom Platform + Mercateo Integration?

Koongo connects stores running on any e-commerce platform to Mercateo by building and maintaining an automated product feed - exporting product titles, descriptions, pricing, images, and stock in the format Mercateo requires for its B2B marketplace serving over 180,000 companies and 540,000 employees across 12 European countries. Koongo's Feed Manager pulls data from your store through a flexible integration layer that works regardless of which platform you use. You use the Rules Editor to define which products go to Mercateo, how your store's attributes map to Mercateo's B2B required fields, and whether any pricing adjustments apply - then Koongo keeps the feed updated automatically as your catalog changes. For merchants on custom or less common platforms, Koongo removes the need for manual feed preparation or spreadsheet exports. Your store remains the source of truth, and Koongo handles the data transformation and delivery to Mercateo's European B2B procurement network on a regular, automated basis.

Key Benefits:

From signup to first Mercateo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Mercateo and automate your product listings — no manual work needed.
3
Start getting new sales from Mercateo. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Mercateo with Koongo

  • Reach new customers instantly on Mercateo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to your store and builds the Mercateo product feed through its Feed Manager interface. You configure product rules and B2B attribute mappings in Koongo - no custom development or feed scripting required, regardless of which platform powers your store.
Mercateo requires a legally registered business offering relevant product categories with national reach. Koongo's Rules Editor maps your store's product fields to Mercateo's required B2B format and lets you apply adjustments before the feed goes live.
Koongo pulls data from your store automatically and refreshes your Mercateo product feed on a regular basis. Price changes and stock updates in your store flow through to Mercateo without any manual trigger needed.
Getting started is straightforward for most merchants. You connect your store to Koongo, configure your Mercateo feed rules, and publish your feed. Your timeline depends on catalog size and how much B2B attribute mapping your product data requires. Koongo's support team is available to help at any step.
Yes. Koongo offers a free plan - no credit card required - and paid plans from €24/month include a 7-day free trial. You can configure and test your complete Mercateo feed setup before choosing a subscription.
Mercateo is Europe's #1 B2B marketplace, serving over 180,000 companies and 540,000 employees across 12 countries for procurement of office supplies, industrial goods, and a wide range of B2B product categories. With 20+ years of operation, it gives any merchant with a relevant B2B catalog direct access to an established and active European business buyer base.

The connection between Custom Platform and Mercateo is ready for you

Start your free plan, connect your store, and begin selling on Mercateo today — all from your Custom Platform account, powered by Koongo.

Start selling on Mercateo from Custom Platform