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Sell From Custom Platform To Lieferanten - No Custom Feed Building

Building your own feed connector for a wholesale directory usually means custom development. Koongo builds your Lieferanten feed from your product data instead.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Lieferanten Integration?

Whatever system powers your Custom Platform store, Koongo turns your product data into a feed built for Lieferanten, without you building a custom connector. Titles, pricing, images, and stock convert automatically into the format Lieferanten requires. Lieferanten works from a submitted feed rather than a live API connection, so Koongo's feed manager creates and maintains that file for you, using predefined templates that simplify setup for any custom-built system, regardless of what powers it behind the scenes. Lieferanten only accepts legally registered businesses in Germany, Austria, or Switzerland with a high-quality German-language catalog. Koongo helps your Custom Platform data hit that bar, opening access to wholesale buyers regardless of what system runs your store.

Key Benefits:

From signup to first Lieferanten order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Lieferanten and automate your product listings — no manual work needed.
3
Start getting new sales from Lieferanten. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Lieferanten with Koongo
  • Reach new customers instantly on Lieferanten

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager uses predefined templates to build your Lieferanten feed from your product data, without you writing a custom connector.
Lieferanten requires a legally registered business in Germany, Austria, or Switzerland, along with a high-quality product catalog in German.
Koongo refreshes your Lieferanten feed regularly, based on the product data it receives from your Custom Platform system, without you rebuilding the export by hand.
Setup is straightforward - Koongo's predefined templates handle the Lieferanten formatting, so you're not starting from a blank page even with a custom system.
Yes. Koongo's free plan covers building the Lieferanten feed from your Custom Platform data with no credit card required. Paid plans start from €24 per month if you need more.
No. Lieferanten is a business-focused supplier directory connecting German-speaking wholesale buyers with verified suppliers, giving a custom-built Custom Platform store visibility in a B2B environment.