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Connect Custom Platform to Klaviyo - Power Email and SMS From Any Store

Klaviyo drives revenue through dynamic product recommendations in email and SMS. Connecting from a custom store means building a compliant XML feed and keeping it current. Koongo handles both from your existing data in XML, CSV, or TXT.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Klaviyo Integration?

Koongo connects your custom e-commerce setup to Klaviyo - an email and SMS marketing automation platform that powers dynamic product recommendations across email flows, SMS campaigns, and real-time feeds - by automating product feed delivery and catalog synchronization. Product data is pulled from your store in XML, CSV, or TXT format and structured to Klaviyo's required XML format without manual reformatting. Koongo's Feed Manager is built for non-standard setups. You configure your data source, use the Rules Editor to map product attributes to Klaviyo's required XML fields, and set automated delivery on a schedule. Koongo's support team handles the initial feed configuration for non-standard platforms. With your feed live, Klaviyo's dynamic product recommendations in your email and SMS campaigns always show accurate products and current data from your custom store.

Key Benefits:

From signup to first Klaviyo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Klaviyo and automate your product listings — no manual work needed.
3
Start getting new sales from Klaviyo. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Klaviyo with Koongo
  • Reach new customers instantly on Klaviyo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Koongo re-exports your Klaviyo XML feed on a configurable automated schedule - every 5, 15, or 60 minutes depending on your plan. As long as your backend updates the source data before the next export, Klaviyo's email and SMS recommendations receive current product data.
Koongo generates your Klaviyo feed in XML format - Klaviyo's required format. Koongo accepts XML, CSV, and TXT as source input from your custom store and converts them to the XML format Klaviyo requires. Koongo's support team validates the feed before going live.
Yes. Koongo's Rules Editor maps your source category data to Klaviyo's taxonomy. Klaviyo's recommendation engine uses category data to segment products in email and SMS campaigns. Koongo's support team configures the mapping during onboarding.
Koongo accepts XML, CSV, and TXT as input formats. If your store can export product data in any of these formats - or expose it via a URL or FTP endpoint - Koongo can build your Klaviyo XML feed. Koongo's support team advises on the best approach during onboarding.
Klaviyo's dynamic product recommendations pull from your product catalog. Koongo ensures that catalog is always current from your custom store - so abandoned cart emails show accurate prices and product recommendation blocks display your latest inventory without manual uploads.
Klaviyo requires an active e-commerce brand account and a product feed in XML format with essential fields. Koongo prepares and delivers the compliant XML feed automatically. Your Klaviyo account setup is a requirement you complete separately.
Yes. Koongo's free plan includes one channel connection with no credit card required. You can configure your Klaviyo XML feed and validate your data before upgrading. Paid plans start from €24/month.