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Sell from Custom Platform on GAME, the UK's Leading Gaming Retailer

Getting products from a custom or non-standard store onto GAME requires a correctly formatted feed for the UK's gaming marketplace. Koongo provides the feed automation layer for any store setup - generating and refreshing your GAME feed without manual work.

GAME Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
GAME

What is Custom Platform + GAME Integration?

Koongo connects your Custom Platform to GAME by generating a product feed that meets the platform's requirements and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - so your products appear on the UK's leading gaming retailer. GAME reaches over 1.7 million weekly visitors and a highly engaged audience interested in video games, consoles, accessories, and related tech, with 400-plus third-party sellers already onboard. It offers rapid onboarding - many sellers go live within a day - plus dedicated support, promotional exposure, zero setup or listing fees, and integrated fraud protection. Koongo keeps your feed refreshed automatically and also offers predefined templates that simplify setup for custom store environments. Koongo's feed manager lets you select GAME and the right feed type, while the Rules Editor and Category Mapping tools give you control over what the platform receives. Filter which products are listed, map your categories to gaming and related tech, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first GAME order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to GAME and automate your product listings — no manual work needed.
3
Start getting new sales from GAME. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to GAME with Koongo

  • Reach new customers instantly on GAME

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates a product feed for GAME automatically, in the format it requires. You publish the feed to GAME, and Koongo handles all subsequent updates.
You need a legally registered business with valid VAT operating within the UK, and products in gaming, electronics, consoles, accessories, or board games categories. Koongo builds your feed from your Custom Platform catalog automatically.
GAME is the UK's leading gaming retailer, with over 1.7 million weekly visitors and 400-plus third-party sellers. Koongo feeds your accurate Custom Platform product data so your gaming listings appear with current prices and availability to a highly engaged audience.
GAME charges zero setup or listing fees and includes integrated fraud protection for smooth transactions. On the Koongo side, a free plan is available with no credit card required, and paid plans start from €24/month.
Koongo refreshes your feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your GAME listings reflect those updates - so gamers always see current information.
GAME offers rapid onboarding, with many sellers live within a day, plus dedicated support and promotional exposure. Koongo builds and publishes your feed from your Custom Platform catalog so your listings are ready to go.
Yes. GAME reaches a highly engaged audience interested in video games, consoles, accessories, and related tech. Koongo's Rules Editor and Category Mapping let you align your Custom Platform catalog to those gaming categories.

The connection between Custom Platform and GAME is ready for you

Start your free plan, connect your store, and begin selling on GAME today — all from your Custom Platform account, powered by Koongo.

Start selling on GAME from Custom Platform