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Sell From Custom Platform To Facebook Ads - No Custom Feed Building

Building your own feed connector for Facebook Ads usually means custom development. Koongo builds your Facebook Ads feed from your product data instead.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Facebook Ads Integration?

Whatever system powers your Custom Platform store, Koongo turns your product data into a feed built for Facebook Ads, without you building a custom connector. Titles, descriptions, and pricing convert automatically into the format Facebook Ads requires. Facebook Ads requires a Facebook Business Manager account and an active product catalog in Meta Commerce Manager. Once arranged, Koongo's feed manager creates and maintains that file using predefined templates that work for any custom-built system. Facebook Ads taps into Facebook and Instagram's combined user base, regardless of what system runs your store, with tools to retarget past visitors and lookalike audiences.

Key Benefits:

From signup to first Facebook Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Facebook Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Facebook Ads. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Facebook Ads with Koongo
  • Reach new customers instantly on Facebook Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager uses predefined templates to build your Facebook Ads feed from your product data, without you writing a custom connector.
Facebook Ads requires a Facebook Business Manager account and an active product catalog in Meta Commerce Manager.
Koongo refreshes your Facebook Ads feed regularly, based on the product data it receives from your Custom Platform system, without you rebuilding the export by hand.
Setup is straightforward - Koongo's predefined templates handle the Facebook Ads formatting, so you're not starting from a blank page even with a custom system.
Facebook Ads runs on Facebook's own ad auction system, managed directly in Meta Commerce Manager. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Yes. Facebook Ads's targeting tools let you retarget past visitors and reach lookalike audiences across both Facebook and Instagram, giving a custom-built Custom Platform store flexibility across regions.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Facebook Ads. Exclude categories, set price thresholds, or filter by availability so only the products you want to promote appear in your social catalogs.