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Connect Custom Platform to Debenhams and Reach UK Shoppers

Getting products from a custom or non-standard store onto Debenhams requires a correctly formatted feed for the UK marketplace. Koongo provides the feed automation layer for any store setup - generating and refreshing your Debenhams feed without manual work.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Debenhams Integration?

Koongo connects your Custom Platform to Debenhams by generating a product feed that meets the platform's requirements and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - so your products appear on a trusted UK marketplace. Debenhams helps you reach a targeted audience of UK consumers actively searching for products, enhancing your visibility on a well-known marketplace platform. It can drive qualified traffic to your listings without significant advertising expenses, and detailed product information helps you stand out with competitive prices. Koongo keeps your feed refreshed automatically and also offers predefined templates that simplify setup for custom store environments. Koongo's feed manager lets you select Debenhams and the right feed type, while the Rules Editor and Category Mapping tools give you control over what the platform receives. Filter which products are listed, apply pricing adjustments to stay competitive, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first Debenhams order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Debenhams and automate your product listings — no manual work needed.
3
Start getting new sales from Debenhams. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Debenhams with Koongo
  • Reach new customers instantly on Debenhams

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates a product feed for Debenhams automatically, in the format it requires. You publish the feed to Debenhams, and Koongo handles all subsequent updates.
You need a registered business authorized to sell products within the United Kingdom. Once you qualify, Koongo connects your Custom Platform store, builds your Debenhams product feed, and keeps it refreshed automatically.
Debenhams is a trusted UK marketplace where consumers actively search for products. Koongo feeds your accurate Custom Platform product data so your listings appear with current prices and availability, helping you reach a targeted British audience.
Debenhams has its own feed requirements. In Koongo's feed manager you select Debenhams and the appropriate feed type, and Koongo generates and hosts the feed from your Custom Platform catalog so it meets the platform's specifications.
Koongo refreshes your feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your Debenhams listings reflect those updates - so UK shoppers always see current information.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Debenhams feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Debenhams. Exclude low-margin products, set price thresholds, or filter by availability so only the products you want to promote appear with competitive prices.