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Sell from Custom Platform on Bluefly, a Premium Fashion Marketplace

Getting premium products from a custom or non-standard store onto Bluefly requires a precise, correctly formatted feed that stays current. Koongo provides the feed automation layer for any store setup - generating and refreshing your Bluefly feed without manual work.

Bluefly Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Bluefly

What is Custom Platform + Bluefly Integration?

Koongo connects your Custom Platform to Bluefly by generating a product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - to list your products on Bluefly, a marketplace for luxury and premium products. Bluefly reaches a dedicated customer base seeking luxury and premium products, featuring your items alongside renowned brands and tapping into high demand for premium fashion. Koongo also offers predefined feed templates that simplify setup for custom store environments, so you're not building your Bluefly feed from scratch. Koongo's Rules Editor and Category Mapping tools give you full control over your Bluefly feed. Map product categories to Bluefly's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first Bluefly order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Bluefly and automate your product listings — no manual work needed.
3
Start getting new sales from Bluefly. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Bluefly with Koongo

  • Reach new customers instantly on Bluefly

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates your Bluefly product feed automatically. Once the feed is ready, you submit it to Bluefly, and Koongo handles all subsequent updates.
You need a registered business authorized to sell in your operating region. Once you qualify, Koongo connects your Custom Platform store, generates your feed, and submits your products to Bluefly.
Bluefly reaches a dedicated customer base seeking luxury and premium products. Your products appear alongside renowned brands, tapping into high demand for premium fashion. Koongo generates your feed so your products reach that audience.
Bluefly increases your visibility by featuring your products alongside renowned brands, in front of shoppers seeking premium fashion. Koongo's Category Mapping helps your products surface in the right sections from your Custom Platform data.
Koongo refreshes your Bluefly feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your premium listings accurate.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Bluefly feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. Since Bluefly centers on premium and luxury products, Koongo's Rules Editor lets you filter your Custom Platform catalog so only your most relevant items feed into the channel. Exclude categories, set price thresholds, or filter by availability.

The connection between Custom Platform and Bluefly is ready for you

Start your free plan, connect your store, and begin selling on Bluefly today — all from your Custom Platform account, powered by Koongo.

Start selling on Bluefly from Custom Platform