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Sell from Custom Platform on Afound, a Scandinavian Fashion Outlet

Getting fashion products from a custom or non-standard store onto Afound requires a correctly formatted feed that stays current. Koongo provides the feed automation layer for any store setup - generating and refreshing your Afound feed without manual work.

Afound Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Afound

What is Custom Platform + Afound Integration?

Koongo connects your Custom Platform to Afound by generating a product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - to list your fashion products on Afound, the fashion outlet that's part of the H&M Group. Afound gives you access to Scandinavian markets - Sweden, Denmark, and Norway - through a trusted platform, using a performance-based model where you pay commissions only on actual sales, and promoting products across editorial, cashback, retargeting, social, and influencer channels. Koongo also offers predefined feed templates that simplify setup for custom store environments. Koongo's Rules Editor and Category Mapping tools give you full control over your Afound feed. Map product categories to Afound's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first Afound order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Afound and automate your product listings — no manual work needed.
3
Start getting new sales from Afound. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Afound with Koongo

  • Reach new customers instantly on Afound

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates your Afound product feed automatically. Once the feed is ready, you submit it to Afound, and Koongo handles all subsequent updates.
You need a registered business authorized to sell in the European Union, particularly in the Scandinavian countries Afound serves. Once you qualify, Koongo connects your Custom Platform store, generates your feed, and submits your products to Afound.
Afound is a fashion outlet that gives you access to Scandinavian markets - reaching customers in Sweden, Denmark, and Norway through a trusted platform that's part of the H&M Group. Koongo generates your feed so your products can reach those shoppers.
Afound uses a performance-based model - you pay commissions only on actual sales, which helps optimize your marketing spend. Koongo keeps your product data and pricing accurate so your listings convert efficiently.
Koongo refreshes your Afound feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your fashion listings accurate.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Afound feed, and explore the integration before upgrading. Paid plans start from €24/month.
Afound uses diverse promotional channels - editorial content, price comparison sites, coupons, cashback, display and retargeting, social media, and influencers - plus enhanced tracking and reporting. Koongo keeps your feed accurate so your products are well-positioned across those channels.

The connection between Custom Platform and Afound is ready for you

Start your free plan, connect your store, and begin selling on Afound today — all from your Custom Platform account, powered by Koongo.

Start selling on Afound from Custom Platform