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Promote from BigCommerce on Rakuten Advertising - API-Driven Data, Global Ad Reach

BigCommerce's API-first architecture gives Koongo a reliable foundation for generating your Rakuten Advertising feed. The result: a technically compliant XML feed that reflects your live catalog and powers Rakuten Advertising's performance campaigns with accurate product data.

Rakuten Advertising Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
BigCommerce
Rakuten Advertising

What is BigCommerce + Rakuten Advertising Integration?

Koongo connects your BigCommerce store to Rakuten Advertising by generating an XML product feed from your catalog and refreshing it automatically. Product IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, URLs, image links, prices, sale prices, availability, and GTIN codes are pulled from BigCommerce via API and structured into a compressed, UTF-8 encoded feed for SFTP or HTTP delivery to Rakuten Advertising. Rakuten Advertising is a global affiliate and advertising network that drives product exposure through affiliate, display, search, and social marketing channels. Campaigns are performance-driven with detailed analytics - giving you visibility into which BigCommerce products are generating results across Rakuten Advertising's publisher network. Multiple feed versions are supported for different markets, currencies, or campaign configurations. BigCommerce's API-first architecture makes the data connection with Koongo clean and reliable. Koongo's Rules Editor then lets you refine the feed for Rakuten Advertising: map categories to Rakuten Advertising's requirements, include optional fields like condition, gender, age group, and MPN, filter the catalog by margin or availability, and generate separate feed outputs for distinct campaign segments.

Key Benefits:

From signup to first Rakuten Advertising order in 3 steps

1
Create your Koongo account, start your free plan, and connect your BigCommerce store.
2
Set up the connection to Rakuten Advertising and automate your product listings — no manual work needed.
3
Start getting new sales from Rakuten Advertising. Track and manage your orders directly in your BigCommerce store.

Why now? What’s at stake

If you connect BigCommerce to Rakuten Advertising with Koongo

  • Reach new customers instantly on Rakuten Advertising

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to your BigCommerce store via API and handles all the technical feed requirements - XML format, GZip compression, UTF-8 encoding, SFTP or HTTP delivery - automatically. BigCommerce's API-first architecture makes the connection stable and reliable.
Required fields are product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN. Koongo maps these from your BigCommerce catalog and formats the output to Rakuten Advertising's spec. Optional fields including condition, gender, age group, and MPN can be added via the Rules Editor.
Koongo reads changes from your BigCommerce store and automatically refreshes your Rakuten Advertising feed on a regular basis. Price adjustments, updated sale prices, stock changes, and new products flow through to Rakuten Advertising without any manual exports - keeping campaigns running on accurate data.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can produce separate feed outputs from your BigCommerce catalog to support different Rakuten Advertising campaign configurations or regional markets.
Yes. Koongo's free plan requires no credit card. Connect your BigCommerce store and generate your Rakuten Advertising feed before committing to a paid plan. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you filter your BigCommerce catalog by category, price range, availability, or any product attribute. Focus your Rakuten Advertising campaign budget on the products that perform best.
Yes. Rakuten Advertising requires compliance with regional data privacy laws including GDPR and CCPA. A merchant account with Rakuten Advertising and product feed approval are required before campaigns go live. Koongo ensures your feed is correctly formatted; regulatory compliance is your responsibility.

The connection between BigCommerce and Rakuten Advertising is ready for you

Start your free plan, connect your store, and begin selling on Rakuten Advertising today — all from your BigCommerce account, powered by Koongo.

Start selling on Rakuten Advertising from BigCommerce