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Easily connect your store to Wayfair with an automated product feed

Streamline your Wayfair sales with Koongo. Automate product listings, sync inventory, and boost your revenue.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Selling: What sellers need to know

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Why sell on Wayfair?

  • Leading home goods marketplace with millions of active shoppers in North America and Europe.
  • Operates on a dropship model—Wayfair purchases inventory at wholesale prices and sets retail pricing.
  • Offers extended brand visibility through curated storefronts like AllModern, Joss & Main, Birch Lane, and Perigold.

Wayfair seller requirements

• Register as a supplier and complete the dropship agreement through Wayfair’s Partner Portal.
• Product and order data must be integrated via API; FTP uploads are not supported.
• Feed must include SKU, title, description, wholesale price, stock quantity, images, and product category.
• Inventory updates should be submitted frequently (e.g., every 15 minutes); full product data daily.
• Orders must be accepted and shipping/tracking details pushed via API.
• Use only Wayfair-approved shipping carriers or designated logistics partners.
• Must comply with Wayfair’s Supplier Code of Conduct, VAT requirements, return policies, and GDPR.

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How to start selling on Wayfair with Koongo

Easily integrate your store with Wayfair using Koongo. Follow these steps to get started.

Create a Koongo account
Connect your store to Koongo
Add Wayfair feed
Optimize your feed
Publish your product feed on Wayfair
  1. Create a Koongo account: Sign up and create your Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Wayfair feed: Access the Koongo feed manager, select Wayfair, and choose the appropriate feed type for your needs. Koongo will then create a product feed based on your store’s data, ensuring it meets Wayfair’s requirements.
  4. Optimize your feed: Utilize Koongo's advanced tools to filter, organize, and align Wayfair's specifications for enhanced product visibility and performance.
  5. Publish your product feed on Wayfair: Publish your product feed on Wayfair to start selling and increase your sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Wayfair integration?

Wayfair integration helps you create a product feed and connect your store to the marketplace. With Koongo, you can automate listings, keep inventory updated in real-time, and improve product visibility to boost your sales.

Why choose Koongo for integration?

Koongo simplifies your Wayfair product feed management by automating updates, optimizing product data, and ensuring compliance with Wayfair’s requirements.

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Product feed automation

Automatically create and maintain your product feeds for the Wayfair. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Wayfair integration is compatible with various e-commerce platforms, allowing you to manage Wayfair channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Link your Shopify, Magento, WooCommerce, or other store to Koongo in just a few clicks. Koongo automatically imports your product data—no manual setup required.

  2. Choose the Wayfair channel
    Select Wayfair from Koongo’s supported marketplaces. Koongo helps format your product titles, categories, and images to meet ad platform specs—so your ads display correctly and attract attention.

  3. Optimize your product feed
    Customize your product feed to fit your campaign goals. Exclude low-margin items, adjust prices, or promote specific collections—ensuring your budget goes to the products that perform best.

  4. Koongo keeps everything updated
    Koongo updates your product feed every 30, 15, or 5 minutes (depending on your plan). Wayfair always gets the latest product data—helping you avoid disapproved ads, overselling, or mismatched pricing.

FAQs

Koongo allows you to create and manage promotions, dynamic pricing, and discounts for Wayfair.
Yes, Koongo supports large inventories with efficient syncing.
Absolutely! Koongo integrates with 500+ platforms for streamlined multi-channel management.
Wayfair product listings appear in search results, categories, and personalized recommendations, ensuring maximum visibility to buyers.

Start selling with Koongo today

or contact us for more details