Previously and now is a global marketplace where merchants can sell their products and customers can buy them.’s focus is on delivering more than just a transactional experience to consumers, instead of making connections between merchants and buyers via its ‘discovery’ shopping, video content and reviews. believes that e-commerce should be entertainment and fun for customers.

Product feeds

  • - Inventory Listings - TXT
  • - 1_New SKU - TXT


  • Austria
  • Australia
  • Brazil
  • Germany
  • France
  • United Kingdom
  • Japan
  • United States

Channel integration type

    The Rakuten channel is connected to Koongo via a product feed.

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.

Connect your favorite channel in 4 easy steps:

  • Start 30-day Koongo free trial
  • Create an account on your favorite channel
  • Create a channel product feed in your Koongo account
  • Activate automatic product and order synchronization

Rakuten integration manual

The New SKU Feeds are used to add new products to Rakuten’s catalog. Adding new products to the Rakuten catalog using a New SKU Feed does not list the products for sale on the Rakuten site. Once a product has been created, you must use an Inventory Feed or click View Your SKUs in your RMS Portal to list it for sale.

1. Register on Rakuten

Open an account with Rakuten

2. Create Rakuten feed

Add the Rakuten feed to your profile grid. For more details please check the manual below:

3. Map your store categories to Rakuten categories in the product feed

To get proper Rakuten categories for your products you need to map your store categories to Rakuten categories.

4. Set the Rakuten connection up

All New SKU Feeds should be sent via email to for validation and processing unless you’ve been given the approval to upload your New SKU Feeds or your ECC has directed you to send them elsewhere. You must be approved to upload New SKU Feeds through RMS Portal for your account but you do not need the approval to create New SKU Feeds.

Channel setup assistance

Do you struggle with a channel setup? Let us know at We'll be happy to help you

Start selling with Koongo today

or contact us for more details