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Easily сreate Rakuten Advertising product feed

Promote your products on Rakuten Advertising and boost your sales. Koongo automates your product feeds, helping you reach millions of potential buyers.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Getting started: Key info for users

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Why promote your products on Rakuten Advertising?

  • Access global reach through affiliate, display, search, and social marketing channels.
  • Benefit from targeted product exposure and performance-driven campaigns.
  • Supports multiple feed formats and detailed analytics to track performance.

Requirements to sell via Rakuten Advertising

  • Merchant account with Rakuten Advertising and approval for product feeds.
  • XML product feed (also supports TSV/CSV) delivered via SFTP or HTTP, compressed in GZip/Zip format.
  • Required fields: product ID, title (≤70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN (EAN/UPC).
  • Optional fields: additional images, MPN, condition, gender, age group, brand/category attributes.
  • Supports multiple feed versions (for different languages, currencies, or campaigns).
  • Feeds must include header, product entries, and trailer; UTF‑8 encoding is required.
  • Frequent feed updates recommended to keep data current.
  • Must comply with regional consumer and data privacy laws (e.g. GDPR, CCPA).

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How to promote your products on Rakuten Advertising with Koongo

Setting up Rakuten Advertising integration is quick and simple with Koongo. Follow these steps to get started

Create a Koongo account
Connect your store to Koongo
Add Rakuten Advertising feed
Optimize your feed
Publish your product feed on Rakuten Advertising
  1. Create a Koongo account: Just enter your email and create your Koongo account to get started.
  2. Connect your store to Koongo: Connect your e-commerce store to Koongo using direct API integration. If direct API integration is not available, you can alternatively connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Rakuten Advertising feed: Access the Koongo feed manager, select Rakuten Advertising, and choose the appropriate feed type for your needs. Koongo will then create a product feed based on your store’s data, ensuring it meets Rakuten Advertising’s requirements.
  4. Optimize your feed: Utilize Koongo's advanced tools to filter, organize, and align Rakuten Advertising's specifications for enhanced product visibility and performance.
  5. Publish your product feed on Rakuten Advertising: Share your product feed on Rakuten Advertising to enhance visibility and boost sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Rakuten Advertising integration?

Rakuten Advertising integration enables you to create a product feed and connect your store directly to Rakuten Advertising. With Koongo, you can automate feed creation, sync inventory in real-time, and enhance your product visibility.

Why use Koongo for Integration?

Koongo simplifies your Rakuten Advertising product feed management by automating updates, optimizing product data, and ensuring compliance with Rakuten Advertising’s requirements.

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Product feed automation

Automatically create and maintain your product feeds for the Rakuten Advertising. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Rakuten Advertising integration is compatible with various e-commerce platforms, allowing you to manage Rakuten Advertising channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Link your Shopify, Magento, WooCommerce, or other store to Koongo in just a few clicks. Koongo automatically imports your product data—no manual setup required.

  2. Choose the Rakuten Advertising channel
    Select Rakuten Advertising from Koongo’s supported marketing and advertising channels. Koongo helps format your product titles, categories, and images to meet ad platform specs—so your ads display correctly and attract attention.

  3. Optimize your product feed
    Customize your product feed to fit your campaign goals. Exclude low-margin items, adjust prices, or promote specific collections—ensuring your budget goes to the products that perform best.

  4. Koongo keeps everything updated
    Koongo updates your product feed every 30, 15, or 5 minutes (depending on your plan). Rakuten Advertising always gets the latest product data—helping you avoid disapproved ads, overselling, or mismatched pricing.

 

FAQs

Koongo syncs your product feed every 15 minutes to ensure accuracy.
Yes, Koongo allows you to filter and map your products to match Rakuten Advertising’s categorization requirements.

Start selling with Koongo today

or contact us for more details