Menu

Expand your reach with PriceRunner product feed

Integrate your product feeds with PriceRunner through Koongo to promote your products.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Advertising: What you need to know

badge image

Why choose PriceRunner?

  • Leading price-comparison site in Sweden, Denmark, the UK, and other EU markets.
  • Reaches shoppers focused on deals in electronics, home goods, and more.
  • Offers free listings, buyer protection, analytics, and optional CPC campaigns.

Requirements to sell on PriceRunner

  • Merchant account and signed agreement with PriceRunner.
  • XML product feed submitted via HTTP or FTP.
  • Required fields: product ID, title (max 70 characters), description, price (with currency), shipping cost, stock status, lead time, images, EAN or SKU, and brand.
  • Optional fields: GTIN, tags, delivery info, and categories.
  • Feeds must be updated daily, ideally during early morning hours.
  • Comply with EU regulations, and localize feed content for each target region.

Show more

Show less

placeholder image

How to promote your products on PriceRunner with Koongo

Follow these steps to integrate your store product catalog with PriceRunner using Koongo.

Create a Koongo account
Connect your store to Koongo
Add PriceRunner feed
Optimize PriceRunner feed with Koongo tools
Launch your Listings on PriceRunner
  1. Create a Koongo account: Sign up with your email and create a Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add PriceRunner feed: Select PriceRunner as one of your sales channels in Koongo. Koongo will generate a product feed based on your store’s data, ensuring compatibility with PriceRunner’s requirements.
  4. Optimize PriceRunner feed with Koongo tools: Use Koongo’s advanced tools to optimize your product data. Perform operations like filtering, dynamic attribute modifications (text or mathematical adjustments), or custom rules using the Macro Editor. Learn more about advanced operations in the Macro Editor Overview.
  5. Launch your Listings on PriceRunner: Publish your product feed on PriceRunner to increase visibility and get more sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is PriceRunner integration?

Integration refers to the connection of your e-commerce store with a sales channel, allowing for streamlined product listings, inventory syncing, and order management. By integrating with a channel, you can manage your sales efficiently without needing manual updates. With Koongo, you can automate and simplify your sales activities, saving time and reducing errors across channels.

Why use Koongo for integration?

Koongo helps you seamlessly integrate with PriceRunner by automating your product feeds, syncing inventory, and optimizing product data to meet PriceRunner’s requirements.

Benefit icon

Product feed automation

Automatically create and maintain your product feeds for the PriceRunner. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

Benefit icon

Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

Benefit icon

Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

Benefit icon

Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s PriceRunner integration is compatible with various e-commerce platforms, allowing you to manage PriceRunner channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Connect your online store (like Shopify, Magento, or WooCommerce) to Koongo in just a few clicks. Koongo will automatically pull in your product data—no manual work needed.

  2. Choose the PriceRunner channel
    Pick PriceRunner from Koongo’s list of channels and create your product feed. You can match your product titles, categories, and images to what PriceRunner needs—making your listings clear and attractive.

  3. Customize your product feed
    Use Koongo’s powerful feed editor to adjust product attributes, pricing, availability, etc. Apply rules to include/exclude products, set custom values, or map categories.

  4. Koongo keeps everything updated
    Koongo automatically updates your product feed every 30, 15, or 5 minutes (depending on your plan). PriceRunner picks up the latest version, so your stock levels, prices, and product details are always accurate.

 

FAQs

Koongo syncs your product feed every 30, 15, or 5 minutes—depending on your selected plan—to keep your data accurate and up to date.
Yes, Koongo’s tools allow you to map your product categories to PriceRunner’s predefined filters.

Start selling with Koongo today

or contact us for more details