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Expand your reach with Google Shopping product feed

Integrate your product feeds with Google Shopping through Koongo to promote your products.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Advertising: What you need to know

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Why choose Google Shopping?

  • Maximize product visibility across Google Search, Shopping tab, Images, Maps, and more.
  • Reach high-intent shoppers as they compare product offers and prices.
  • Combine free listings ("Surfaces across Google") with paid Shopping Ads for extended reach.
  • Leverage smart ad formats, including universal cart, mobile-first listings, and image-driven shopping.
  • Optimize campaigns with real-time analytics and AI-powered bidding to improve ROI.

Requirements to sell on Google Shopping

To participate in Google Shopping via Koongo, sellers must:

  • Have an active Google Merchant Center account and a connected Google Ads account.
  • Submit a structured product feed including title, description, GTIN, price, availability, and image. Koongo automates this process.
  • Maintain high editorial quality with accurate and policy-compliant product data.
  • Update the product feed at least every 30 days—more frequently is recommended.
  • Comply with Google Shopping policies, including restrictions on prohibited content and accurate landing pages.

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How to promote your products on Google Shopping with Koongo

Follow these steps to integrate your store product catalog with Google Shopping using Koongo.

Create a Koongo account
Connect your store to Koongo
Add Google Shopping feed
Optimize Google Shopping feed with Koongo tools
Launch your Listings on Google Shopping
  1. Create a Koongo account: Sign up with your email and create a Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Google Shopping feed: Select Google Shopping as one of your sales channels in Koongo. Koongo will generate a product feed based on your store’s data, ensuring compatibility with Google Shopping’s requirements.
  4. Optimize Google Shopping feed with Koongo tools: Use Koongo’s advanced tools to optimize your product data. Perform operations like filtering, dynamic attribute modifications (text or mathematical adjustments), or custom rules using the Macro Editor. Learn more about advanced operations in the Macro Editor Overview.
  5. Launch your Listings on Google Shopping: Publish your product feed on Google Shopping to increase visibility and get more sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Google Shopping integration?

Integration refers to the connection of your e-commerce store with a sales channel, allowing for streamlined product listings, inventory syncing, and order management. By integrating with a channel, you can manage your sales efficiently without needing manual updates. With Koongo, you can automate and simplify your sales activities, saving time and reducing errors across channels.

Why use Koongo for integration?

Koongo helps you seamlessly integrate with Google Shopping by automating your product feeds, syncing inventory, and optimizing product data to meet Google Shopping’s requirements.

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Product feed automation

Automatically create and maintain your product feeds for the Google Shopping. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Google Shopping integration is compatible with various e-commerce platforms, allowing you to manage Google Shopping channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Connect your online store (like Shopify, Magento, or WooCommerce) to Koongo in just a few clicks. Koongo will automatically pull in your product data—no manual work needed.

  2. Choose the Google Shopping channel
    Pick Google Shopping from Koongo’s list of channels and create your product feed. You can match your product titles, categories, and images to what Google Shopping needs—making your listings clear and attractive.

  3. Customize your product feed
    Use Koongo’s powerful feed editor to adjust product attributes, pricing, availability, etc. Apply rules to include/exclude products, set custom values, or map categories.

  4. Koongo keeps everything updated
    Koongo automatically updates your product feed every 30, 15, or 5 minutes (depending on your plan). Google Shopping picks up the latest version, so your stock levels, prices, and product details are always accurate.

 

FAQs

Koongo syncs your product feed every 30, 15, or 5 minutes—depending on your selected plan—to keep your data accurate and up to date.
Yes, Koongo’s tools allow you to map your product categories to Google Shopping’s predefined filters.

Start selling with Koongo today

or contact us for more details