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Google Product Ratings integration made easy

Automatically display star ratings in your Shopping ads and free listings by syncing real customer reviews through Koongo. Enhance trust, boost click-through rates, and improve ad performance with minimal effort.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

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  • Stand out visually – star ratings make your product listings pop and capture shopper attention.
  • Increase trust & conversions – buyers prefer products endorsed by other customers.
  • Boost ad efficiency – better engagement often means lower cost per click.
  • Amplify visibility organically – enriched results appear in Shopping ads, free listings, and search results.

Eligibility requirements for Google Product Ratings

To participate in the Google Product Ratings program, you must meet the following criteria:

  • Minimum review volume: At least 50 product reviews across your catalog, with a minimum of 3 reviews per product to display star ratings.
  • Structured review feed: Upload a feed of product reviews (CSV, XML, or via API) at least monthly to keep the data fresh and valid.
  • Correct product identifiers: Include GTINs (recommended) or alternative identifiers such as SKU, Brand+MPN that align with your product feed.
  • Google Merchant Center: A registered account with an active Product Ratings program setup is required.
  • Content compliance: Reviews must follow Google’s guidelines—no incentives, spam, or prohibited content, and should include both positive and negative feedback.

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Create a Koongo account
Install the Koongo Connector in Magento 2
Generate the Product Ratings feed in Magento 2
Add Google Product Ratings as a channel in Koongo
Submit the feed URL to Google Product Ratings
Launch your Product Ratings campaign on Google
  1. Create a Koongo account: Sign up and activate your Koongo account.
  2. Install the Koongo Connector in Magento 2: The Koongo Connector is a module that runs directly in your Magento 2 store. Merchants install it to generate the review feed locally.
  3. Generate the Product Ratings feed in Magento 2: Use the installed module to create a Google-compatible review feed directly within the store backend.
  4. Add Google Product Ratings as a channel in Koongo: Activate the channel to track and manage the generated review feed within Koongo.
  5. Submit the feed URL to Google Product Ratings: Paste the feed URL into your Google Merchant Center Product Ratings account using the Scheduled Fetch method.
  6. Launch your Product Ratings campaign on Google: Once approved, Google will display review stars in Shopping Ads and listings to boost visibility and trust.
Success tips for Google Product Ratings integration
Ensure accurate product identifiers

Use globally recognized product IDs like GTINs or MPN + brand for accurate review matching. This is essential for syncing ratings with the correct items.

Maintain fresh review data

Update your review feed monthly or more often to keep product ratings current and improve the performance of your Shopping ads.

Submit balanced reviews

Include both positive and negative feedback in your feed. Google values authenticity and compliance with its review content policy.

Align review feed with product feed

Make sure your product review feed uses the same SKUs or identifiers as your product catalog feed. Koongo makes it easy to map them together.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

Supported e-commerce platforms

Koongo’s Google Product Ratings integration is compatible with various e-commerce platforms, allowing you to manage Google Product Ratings channel listings, inventory, and orders directly from your store environment

How It works with Koongo

  • Collect reviews from your store or aggregator.
  • Map identifiers like GTIN and SKU to ensure alignment with product data.
  • Generate compliant feed via Koongo’s editor.
  • Schedule automatic uploads monthly or more frequently.
  • Submit feed directly into Merchant Center—Koongo formats, validates, and readies it.

FAQs

No. Koongo formats your existing review data into a compliant feed for Google.
Only products with at least three reviews will display star ratings; others remain without them.
Monthly updates are required, but frequent submissions improve freshness and ad performance.
Yes – Google Product Ratings support is available across all plan tiers, including during trial.

Start selling with Koongo today

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