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Maximize your reach with Bluefly product feed

Integrate your store with Bluefly through Koongo to deliver personalized ads, drive conversions, and grow your e-commerce business.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Getting started: Key info for new advertisers

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Why use Bluefly for your advertising needs?

  • Targeted Audience: Reach a dedicated customer base seeking luxury and designer products.
  • Increased Visibility: Enhance your online presence by appearing alongside renowned brands.
  • Sales Growth: Tap into a market with high demand for premium fashion items.
  • Efficient Operations: Utilize Koongo's integration to streamline product listings and inventory management.

Bluefly seller requirements

To start selling on Bluefly, ensure you meet the following criteria:

1. Registered Business

Your company must be officially registered and authorized to sell products in your operating regions.

2. Product Feed Submission

You must provide a complete and structured product feed, which can be easily created and managed with Koongo. Feeds must be updated regularly to reflect current inventory, prices, and availability.

3. Language and Currency

All product information must be provided in English, and prices should be listed in U.S. Dollars (USD).

4. Customer Service

Provide responsive customer support to handle inquiries and returns efficiently.

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How to set Bluefly campaigns with Koongo

Easily integrate your product feed with Bluefly using Koongo. Follow these steps to get started.

Create a Koongo account
Connect your store to Koongo
Add Bluefly feed
Optimize Bluefly feed with Koongo tools
Launch your Bluefly campaigns
  1. Create a Koongo account: Sign up with your email and create a Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Bluefly feed: Select Bluefly as one of your advertising channels in Koongo. Koongo will generate a product feed based on your store’s data in XML format, ensuring compatibility with Bluefly’s requirements.
  4. Optimize Bluefly feed with Koongo tools: Use Koongo’s advanced tools to refine your product data. Perform operations like filtering, dynamic attribute modifications (text or mathematical adjustments), or custom rules using the Macro Editor. Learn more about advanced operations in the Macro Editor Overview.
  5. Launch your Bluefly campaigns: Send your optimized product feed URL to Bluefly and start running highly targeted personalized ads.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Bluefly integration?

Bluefly integration allows you to connect your e-commerce store with Bluefly’s global advertising platform. With Koongo, you can automate product feed creation, sync inventory, and optimize ad performance for better results.

Why choose Koongo for integration?

Koongo simplifies your Bluefly integration by automating product feed updates, optimizing data, and ensuring seamless ad management across multiple channels.

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Product feed automation

Automatically create and maintain your product feeds for the Bluefly. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Bluefly integration is compatible with various e-commerce platforms, allowing you to manage Bluefly channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Easily link your store (like Shopify, Magento, or WooCommerce) to Koongo. Your product data is imported automatically—no spreadsheets, no copy-paste.

  2. Choose the Bluefly Affiliate Network
    Select Bluefly from Koongo’s channel list and create your affiliate product feed. Koongo helps format your product titles, images, and categories so they’re clear, accurate, and ready for promotion by affiliates.

  3. Customize your product feed
    Fine-tune your product feed with Koongo’s intuitive editor. Include or exclude products, adjust prices, or highlight bestsellers—so your affiliates always promote the right items.

  4. Stay up to date automatically
    Koongo keeps your feed fresh by syncing every 30, 15, or 5 minutes (based on your plan). Bluefly always sees the latest product info—stock levels, prices, and availability—so your listings stay accurate without lifting a finger.

 

FAQs

Koongo syncs your product feed every 15 minutes to ensure accuracy.
Yes, Bluefly’s tools allow you to create personalized ad campaigns based on shopper behavior.
Bluefly displays your product ads on premium publisher sites, ensuring maximum visibility and engagement with high-intent shoppers. Your ads are designed to appear seamlessly on trusted platforms.

Start selling with Koongo today

or contact us for more details