In this article, we’ll explore:

• Who’s using Bing — demographics, behaviors, and spending power.
• Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
• How to launch and optimize Bing campaigns with modern PPC techniques.
• How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

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