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Category: Educational

Dive into ‘Educational’: A hub of in-depth articles and resources offering expert insights, practical tips, and the latest strategies to help online sellers excel in the ever-evolving world of e-commerce.

Should You Sell on Amazon or Your Own Website? Pros, Cons & Best Strategy

What this article covers

  1. Selling on Amazon – how it works, the benefits of built-in traffic and FBA logistics, and real costs you need to be aware of.
  2. Selling on your own website – platform options, the benefits of ownership and customer data, and the challenges of self-driving your business.
  3. Strategic comparison – including hybrid approaches and how tools like Koongo can maximize success across both.

By the end, you’ll understand which channel aligns with your goals and how Koongo can simplify running them together.

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Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

  • Who’s using Bing — demographics, behaviors, and spending power.
  • Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
  • How to launch and optimize Bing campaigns with modern PPC techniques.
  • How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

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Kaufland Webinar – Go global: Expand your sales with Koongo and Kaufland Global Marketplace

Join us for an insightful webinar on May 15th, where we will explore the exciting new opportunities in our two new markets: France and Italy! In the first part of the webinar, Kaufland Global Marketplace will introduce you to the potential of these markets and cover the benefits of tapping into the 3rd and 4th largest e-commerce markets in Europe. From our partner Koongo, you will learn how to connect their platform to your store. Koongo will also walk you through the setup process for integrating Kaufland List Offers and Kaufland Create New Products.

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Smart Exclusions: Avoiding Unprofitable Product Listings on Bol.com

Bol.com is the #1 e-commerce platform in the Netherlands and Belgium, attracting over 13 million active customers. With its trusted reputation, broad product reach, and seller-friendly environment, Bol.com is a key sales channel for online retailers looking to grow in the Benelux region.

But success on Bol.com isn’t just about listing everything in your catalog. It’s about listing the right products—those that actually bring in profit, sell consistently, and align with your business goals. Every item on your feed costs time, money, and attention. If a product underperforms, it could drag down your entire operation.

That’s where smart exclusions come in.

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Kaufland Webinar – Marketplace launches in France & Italy

Kaufland Marketplace launches in France & Italy – your opportunity to tap into new markets! Expand your reach – with Kaufland.fr and Kaufland.it! Kaufland Global Marketplace extends its presence to include France and Italy. Following the successful launches in Slovakia, the Czech Republic, Poland, and Austria in recent years, the platform is now entering France – the 3rd largest e-commerce market in Europe, and Italy – the 4th largest.

This means you can sell on seven Kaufland marketplaces simultaneously and potentially reach up to 139 million online customers. Kaufland Global Marketplace is your reliable partner for international expansion.

REGISTER FOR WEBINAR NOW!
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How to Expand to New Markets Using Idealo and Koongo

Expanding your e-commerce business into new European markets presents significant opportunities for growth. Idealo, a leading price comparison platform, serves as a strategic gateway to access price-conscious and high-intent shoppers across Europe. By integrating your online store with Idealo through Koongo, you can streamline this expansion process, overcoming common barriers and optimizing your market entry.

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The Importance of Product EAN in E-Commerce

Struggling with EAN codes and marketplace requirements? Whether you’re selling on Amazon, Bol.com, Zalando, or Google Shopping, having the right EAN is essential for product approval, visibility, and sales performance. But managing EANs across multiple channels can be complex, leading to listing errors, product rejections, and lost revenue.

In this guide, we’ll break down why EANs matter, how they impact marketplace success, and how to obtain valid codes. Plus, discover how Koongo automates EAN management—helping you sync product data, avoid errors, and scale effortlessly across 500+ sales channels.

Master EANs, streamline your listings, and sell smarter—read on to learn how!

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10 Tips to Optimize Your WooCommerce Store for BFCM 2024

Black Friday and Cyber Monday are the largest shopping events of the year, offering discounts and special deals that attract millions of shoppers. In 2024, Black Friday will fall on November 29 and Cyber Monday on December 2. During BFCM 2023, U.S. consumers spent over $9.12 billion online on Black Friday alone, marking a 2.3% increase from the previous year. With sales continuing to grow, BFCM 2024 is expected to reach even higher figures, presenting WooCommerce stores with a significant opportunity.

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