Manage product feeds and supported marketplace integrations with Koongo. Koongo helps ecommerce businesses prepare product data for each channel, keep listings updated, and bring orders from supported marketplaces into their store.
Reach new customers while reducing the manual work of maintaining separate feeds and marketplace workflows.
Use Feed Manager for product feed distribution and supported marketplace integrations for listing, stock and order workflows. Choose the connections your business needs.
Access a catalog of 500+ channels spanning marketplaces, comparison shopping engines and advertising destinations, with functionality specific to each connection.
Start with channel templates and use mapping, filters and rules to adapt your store catalog to different channel requirements.
Explore connections for channels such as bol.com, Kaufland, Zalando and Cdiscount alongside Amazon and eBay.
Automate supported product, stock and marketplace order workflows so your team can spend less time copying information between systems.
Use Koongo, built around the everyday work of connecting ecommerce stores to external sales and marketing channels.
Use a connected AI assistant to help with feed setup, product attribute mapping and other supported tasks. Koongo MCP is currently in beta. Explore the dedicated section below.
| The challenge | How Koongo helps |
|---|---|
| Repeated manual catalog exports | Automates feed creation and updates for connected feed destinations. |
| Different product data requirements | Provides channel templates, attribute mapping and rules to adapt product data. |
| Sending unsuitable products to a channel | Uses filters to control which products are included in a feed. |
| Stock mismatches across marketplaces | Sends inventory updates through supported integrations to reduce overselling risk. Update timing and channel processing still matter. |
| Copying marketplace orders into the store | Imports orders through supported marketplace integrations. Feed-only connections do not include this function. |
| Slow expansion into new channels | Provides existing connections and templates as a starting point. Seller approval and channel setup may still be required. |
| Managing changes in multiple places | Uses store data as the source for configured channel workflows, reducing repetitive edits. |
| Working manually | Working with Koongo |
|---|---|
| Build and export separate product files | Configure feeds using channel templates and reusable rules. |
| Reformat the same catalog for each destination | Map store attributes to channel fields and apply channel-specific adjustments. |
| Repeat product and stock updates | Automate updates where supported by the connection. |
| Re-enter marketplace orders | Import orders from supported marketplaces into your store. |
| Start every connection from scratch | Use available platform connections and channel templates. |
| Maintain disconnected routines | Manage feed and marketplace workflows with Koongo. |
Shopify, WooCommerce, Magento 2, PrestaShop, BigCommerce, Shopware, Lightspeed, CCV Shop and Wix. Check the platform directory for available connections and setup requirements.
Amazon, eBay, bol.com, Zalando, Kaufland and Cdiscount. Check the individual integration for supported markets, listing, inventory and order functions.
Google Shopping, Meta Ads and the TikTok Shop feed connection distribute product data. These feed connections do not synchronize orders through Koongo.
A channel name alone does not determine its capabilities in Koongo. Choose the specific connection that supports your intended workflow.
Growing brands adding new sales channels; retailers managing larger catalogs; sellers expanding into European marketplaces; agencies managing product feeds for clients; and teams handling multiple stores or channel workflows.
Koongo is especially useful when your store is already the source of your product data and your team wants to reduce the work required to reuse that data across external channels.
Koongo MCP connects your Koongo account to AI assistants such as Claude, ChatGPT and Gemini. Describe a task in everyday language, such as creating a product feed or mapping product attributes, and the assistant can work with Koongo to carry it out.
This gives your team another way to handle supported setup and catalog tasks. You can ask the assistant to explain proposed changes before activation. MCP is currently in beta and requires a connected AI client and a Koongo project with your store data imported.
MCP works with the capabilities of each connection. It does not add order synchronization to feed-only channels.
More than 1,500 ecommerce stores use Koongo. Read merchant reviews and published customer stories to see how businesses use Koongo in their own operations.
Spanish fashion retailer Brands Democracy wanted to reach new markets through Miinto while keeping its Shopify store at the center of its operations.
The retailer used Koongo to connect Shopify with Miinto, adapt its product feed and automate marketplace order imports.
In the published case study, Brands Democracy reported that Miinto accounted for 7% of its total orders and helped it reach customers in the Netherlands, Denmark and Sweden. These are historical results from this merchant experience.
Connect your store, prepare your product data and choose the channels that fit your business. Start with product feeds, supported marketplace integrations, or both.
