Allegro, established in 1999, has evolved into Poland’s premier e-commerce platform and a significant player in Central and Eastern Europe. With over 21 million active buyers, including nearly six million from international markets, Allegro offers a vast and diverse customer base for sellers.

Why Allegro is a Hot Market in 2025

Rapid Growth and Expansion

In the first quarter of 2025, Allegro reported a 4.8% increase in domestic earnings, reaching 859.4 million zlotys in adjusted EBITDA. The company’s Gross Merchandise Value (GMV) rose by 8.9% year-on-year to 14.78 billion zlotys, with international GMV surging 82%, driven by expansions in Slovakia and Hungary.

Competitive Edge in Central Europe

Allegro holds a dominant position in Poland’s e-commerce market, with a 38.8% share at the end of 2024. In contrast, Amazon held a 3.9% share, followed by AliExpress with 3.4% and Temu with 1.5%.

Strategic Investments

To enhance customer experience and trust, Allegro has removed listings with long shipping times, primarily from East Asia, and invested in logistics by introducing its own parcel lockers and expanding delivery partnerships. These efforts have increased the share of managed deliveries to 29%, up from 24% in the previous quarter.

Top 10 Best-Selling Categories on Allegro

a. Electronics (Smartphones, Accessories, Gaming)

Sales Trends: Electronics remain a dominant category on Allegro, with consistent demand for the latest smartphones, accessories, and gaming consoles. The rise of remote work and gaming culture has further boosted sales in this segment.

Popular Products/Subcategories: Smartphones (especially Android devices), wireless earbuds, gaming consoles (like PlayStation and Xbox), and computer peripherals are top sellers.

Buyer Behavior: Customers prioritize product specifications, brand reputation, and competitive pricing. Reviews and ratings significantly influence purchasing decisions.

Selling Tips:

• Highlight key features and specifications in product titles and descriptions.
• Offer competitive pricing and bundle deals.
• Ensure high-quality images and detailed product information.
• Utilize Allegro’s advertising tools to increase visibility.

Koongo Tie-In: Use Koongo to automate product feed updates and synchronize inventory across multiple platforms, ensuring accurate and up-to-date listings.

b. Home & Garden (Furniture, Tools, Decor)

Sales Trends: The Home & Garden category has seen growth due to increased interest in home improvement and gardening projects. Seasonal trends influence sales, with peaks during spring and summer.

Popular Products/Subcategories: Outdoor furniture, gardening tools, home decor items, and DIY tools are in high demand.

Buyer Behavior: Customers look for quality, durability, and aesthetic appeal. Detailed product descriptions and customer reviews are crucial.

Selling Tips:

• Provide comprehensive product details, including dimensions and materials.
• Use high-resolution images showcasing the product in use.
• Offer seasonal promotions and discounts.
• Highlight eco-friendly or sustainable products.

Koongo Tie-In: Leverage Koongo to manage seasonal inventory changes and update product feeds efficiently across various sales channels.

c. Fashion (Clothing, Footwear, Accessories)

Sales Trends: Fashion remains a vibrant category, with trends influenced by seasons, social media, and celebrity endorsements. Fast fashion and sustainable clothing lines are both popular.

Popular Products/Subcategories: Casual wear, sportswear, footwear, and accessories like bags and jewelry are top sellers.

Buyer Behavior: Shoppers seek trendy, affordable, and quality items. Size guides, return policies, and customer reviews play a significant role in purchasing decisions.

Selling Tips:

• Keep up with current fashion trends and update listings accordingly.
• Provide detailed size charts and clear return policies.
• Use lifestyle images to showcase products.
• Engage with customers through promotions and loyalty programs.

Koongo Tie-In: Utilize Koongo to synchronize product listings across multiple marketplaces, ensuring consistency and broader reach.

d. Health & Beauty (Cosmetics, Supplements)

Sales Trends: The Health & Beauty sector has experienced significant growth, driven by increased health awareness and self-care trends. Online sales of beauty products now represent a substantial portion of the market.

Popular Products/Subcategories: Skincare products, dietary supplements, hair care items, and cosmetics are in high demand.

Buyer Behavior: Consumers prioritize product efficacy, natural ingredients, and brand reputation. Influencer reviews and social media play a pivotal role in shaping preferences.

Selling Tips:

• Highlight unique selling points, such as organic ingredients or dermatological testing.
• Provide before-and-after images and customer testimonials.
• Offer sample sizes or bundles to encourage trials.
• Stay compliant with health regulations and certifications.

Koongo Tie-In: Use Koongo to manage product information and ensure compliance across different marketplaces, streamlining the listing process.

e. Automotive (Car Parts, Accessories)

Sales Trends: The Automotive category continues to thrive, with consistent demand for car parts and accessories. The growth of e-commerce has made it easier for consumers to find specific automotive products online.

Popular Products/Subcategories: Car maintenance parts, lighting systems, interior accessories, and car care products are top sellers.

Buyer Behavior: Customers look for compatibility with their vehicle models, product quality, and competitive pricing. Detailed specifications are crucial.

Selling Tips:

• Provide comprehensive compatibility information.
• Include installation guides or videos.
• Offer warranties or guarantees to build trust.
• Stay updated with automotive trends and new models.

Koongo Tie-In: Leverage Koongo to manage extensive product catalogs and ensure accurate listings across various platforms.

f. Baby & Kids (Toys, Clothing, Gear)

Sales Trends: The Baby & Kids category has seen steady growth, with parents seeking quality products for their children. Educational toys and eco-friendly products are gaining popularity.

Popular Products/Subcategories: Baby clothing, strollers, educational toys, and nursery furniture are in high demand.

Buyer Behavior: Parents prioritize safety, quality, and developmental benefits. Brand trust and product reviews heavily influence decisions.

Selling Tips:

• Highlight safety certifications and age-appropriate information.
• Use engaging images and videos demonstrating product use.
• Offer bundle deals for baby essentials.
• Provide detailed product descriptions and care instructions.

Koongo Tie-In: Utilize Koongo to efficiently manage product listings and synchronize inventory across multiple sales channels.

g. Sports & Outdoors (Equipment, Apparel)

Sales Trends: Interest in fitness and outdoor activities has spurred growth in this category. Consumers are investing in home workout equipment and outdoor gear.

Popular Products/Subcategories: Fitness equipment, activewear, camping gear, and bicycles are top sellers.

Buyer Behavior: Customers seek durable, high-quality products that enhance their fitness or outdoor experiences. Brand reputation and product reviews are influential.

Selling Tips:

• Provide detailed product specifications and usage guidelines.
• Use high-quality images showcasing the product in action.
• Offer seasonal promotions and discounts.
• Highlight any eco-friendly or sustainable features.

Koongo Tie-In: Leverage Koongo to manage seasonal inventory changes and update product feeds efficiently across various sales channels.

h. Groceries (Coffee, Organic, Local Specialties)

Sales Trends: Online grocery shopping has become increasingly popular, with consumers seeking convenience and access to specialty products. Organic and locally sourced items are in demand.

Popular Products/Subcategories: Specialty coffees, organic snacks, health foods, and regional delicacies are top sellers.

Buyer Behavior: Customers prioritize freshness, quality, and ethical sourcing. Subscription models and bulk purchasing options are appealing.

Selling Tips:

• Highlight product origin, certifications, and health benefits.
• Offer subscription services or bundle deals.
• Ensure clear labeling of ingredients and nutritional information.
• Use attractive packaging and high-quality images.

Koongo Tie-In: Use Koongo to manage product listings and synchronize inventory, ensuring accurate and timely updates across platforms.

i. Books & Media (Educational, Hobbyist)

Sales Trends: The demand for books and educational materials remains steady, with a notable interest in self-help, professional development, and hobbyist content.

Popular Products/Subcategories: Educational books, DIY guides, language learning materials, and children’s literature are popular.

Buyer Behavior: Customers look for relevant, high-quality content. Reviews, author reputation, and sample previews influence purchases.

Selling Tips:

• Provide detailed descriptions and sample pages.
• Highlight bestsellers and new releases.
• Offer bundle deals or series collections.
• Encourage customer reviews and ratings.

Koongo Tie-In: Utilize Koongo to manage extensive catalogs and ensure accurate listings across various marketplaces.

How to Succeed in These Categories

Keyword Optimization: Localized and Trend-Driven Content

Effective keyword optimization is crucial for visibility on Allegro. Sellers should focus on:

• Understanding User Intent: Identify what potential buyers are searching for and tailor product titles and descriptions accordingly.
• Utilizing Long-Tail Keywords: These specific phrases can attract more targeted traffic and reduce competition.
• Incorporating Local Language Nuances: Use Polish language nuances to resonate with the local audience.
• Monitoring Trends: Stay updated with current market trends to adjust keywords and product offerings promptly.

Pricing Strategies: Competitive Pricing and Discounting Tactics

Pricing plays a pivotal role in attracting customers on Allegro. Consider the following strategies:

• Dynamic Pricing: Adjust prices in real-time based on market demand and competitor pricing.
• Promotional Discounts: Offer time-limited discounts to create urgency and boost sales.
• Bundling Products: Combine products into bundles at a discounted rate to increase average order value.
• Free Shipping Offers: Incorporate shipping costs into product prices to offer “free” shipping, which can be more appealing to customers.

Product Feed Accuracy: Using Koongo to Keep Listings Fresh

Maintaining accurate and up-to-date product listings is essential. Koongo facilitates this by:

• Automating Product Feed Updates: Ensure that product information, including prices and stock levels, is consistently accurate across all channels.
• Custom Feed Creation: Tailor product feeds to meet the specific requirements of different marketplaces.
• Error Reduction: Minimize manual errors by automating data synchronization processes.

Order Synchronization: Real-Time Updates Using Automation Tools

Efficient order management is critical for customer satisfaction. Automation tools can help by:

• Real-Time Order Syncing: Automatically update order statuses across platforms to prevent overselling.
• Inventory Management: Keep stock levels accurate by synchronizing inventory data in real-time.
• Streamlining Fulfillment Processes: Automate order processing to expedite shipping and reduce handling times.

Customer Service & Reviews: Tips on Communication and Review Collection

Positive customer interactions and reviews can significantly impact sales. Strategies include:

• Prompt Communication: Respond to customer inquiries swiftly to build trust.
• Proactive Issue Resolution: Address complaints and issues promptly to prevent negative reviews.
• Encouraging Reviews: Politely request satisfied customers to leave reviews, enhancing credibility.
• Monitoring Feedback: Regularly review customer feedback to identify areas for improvement.

Leverage Koongo for Allegro Success

Koongo offers a suite of tools designed to optimize e-commerce operations on Allegro:

• Real-Time Product Feed Updates: Automatically synchronize product information across multiple channels, ensuring consistency and accuracy.
• Automatic Order Syncing: Streamline order management by synchronizing orders between Allegro and your e-commerce platform in real-time.
• Support for 500+ Channels Including Allegro: Expand your reach by managing listings across various marketplaces and comparison sites from a single platform.
• Custom Feeds and Performance Tracking: Create tailored product feeds to meet specific marketplace requirements and monitor performance metrics to inform strategy adjustments.

By integrating Koongo into your e-commerce operations, you can enhance efficiency, reduce manual workload, and increase sales potential on Allegro.

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