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Expand your reach with Yandex product feed

Integrate your product feeds with Yandex through Koongo to promote your products.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Advertising: What you need to know

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Why choose Yandex?

  • One of Russia’s top online platforms with approximately 20 million monthly users.
  • Offers price comparisons, reviews, and smart advertising to drive high-conversion traffic.
  • Increases visibility through curated listings and optimized search/display placements.

Requirements to sell on Yandex

• Register a vendor account with verified business credentials (including VAT and legal status).
• Submit a product feed in YML (Yandex Market Language), CSV, XML, or TXT format.
• Feed must include unique product ID, title, description, price (with VAT), currency, stock availability, product URL, image URL, and category mapped to Yandex taxonomy.
• Recommended fields: brand, EAN/GTIN, MPN, weight, shipping/pickup price, age restrictions.
• Feed must be UTF-8 encoded, publicly accessible via HTTPS or FTP, and updated frequently.
• Products are validated on upload; any errors must be resolved before listings go live.
• Listings must comply with advertising standards—accurate pricing, inventory, and non-misleading descriptions.
• Sellers must maintain clean data, avoid duplicate entries, and provide complete store information.
• Must comply with Russian and international laws regarding consumer rights, VAT, and data privacy.

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How to promote your products on Yandex with Koongo

Follow these steps to integrate your store product catalog with Yandex using Koongo.

Create a Koongo account
Connect your store to Koongo
Add Yandex feed
Optimize Yandex feed with Koongo tools
Launch your Listings on Yandex
  1. Create a Koongo account: Sign up with your email and create a Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Yandex feed: Select Yandex as one of your sales channels in Koongo. Koongo will generate a product feed based on your store’s data, ensuring compatibility with Yandex’s requirements.
  4. Optimize Yandex feed with Koongo tools: Use Koongo’s advanced tools to optimize your product data. Perform operations like filtering, dynamic attribute modifications (text or mathematical adjustments), or custom rules using the Macro Editor. Learn more about advanced operations in the Macro Editor Overview.
  5. Launch your Listings on Yandex: Publish your product feed on Yandex to increase visibility and get more sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Yandex integration?

Integration refers to the connection of your e-commerce store with a sales channel, allowing for streamlined product listings, inventory syncing, and order management. By integrating with a channel, you can manage your sales efficiently without needing manual updates. With Koongo, you can automate and simplify your sales activities, saving time and reducing errors across channels.

Why use Koongo for integration?

Koongo helps you seamlessly integrate with Yandex by automating your product feeds, syncing inventory, and optimizing product data to meet Yandex’s requirements.

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Product feed automation

Automatically create and maintain your product feeds for the Yandex. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Yandex integration is compatible with various e-commerce platforms, allowing you to manage Yandex channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Connect your online store (like Shopify, Magento, or WooCommerce) to Koongo in just a few clicks. Koongo will automatically pull in your product data—no manual work needed.

  2. Choose the Yandex channel
    Pick Yandex from Koongo’s list of channels and create your product feed. You can match your product titles, categories, and images to what Yandex needs—making your listings clear and attractive.

  3. Customize your product feed
    Use Koongo’s powerful feed editor to adjust product attributes, pricing, availability, etc. Apply rules to include/exclude products, set custom values, or map categories.

  4. Koongo keeps everything updated
    Koongo automatically updates your product feed every 30, 15, or 5 minutes (depending on your plan). Yandex picks up the latest version, so your stock levels, prices, and product details are always accurate.

 

FAQs

Koongo syncs your product feed every 30, 15, or 5 minutes—depending on your selected plan—to keep your data accurate and up to date.
Yes, Koongo’s tools allow you to map your product categories to Yandex’s predefined filters.

Start selling with Koongo today

or contact us for more details