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Sell From Custom Platform To Google Ads - No Custom Feed Building

Building your own feed connector for Google Ads usually means custom development. Koongo builds your Google Ads feed from your product data instead.

Google Ads Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Google Ads

What is Custom Platform + Google Ads Integration?

Whatever system powers your Custom Platform store, Koongo turns your product data into a feed built for Google Ads, without you building a custom connector. Titles, descriptions, and pricing convert automatically into the format Google Ads requires. Google Ads requires an active Google Merchant Center account. Once arranged, Koongo's feed manager creates and maintains that file using predefined templates that work for any custom-built system, no matter what powers it behind the scenes. Google Ads reaches customers across billions of daily searches, regardless of what system runs your store, with precise targeting by keywords, locations, and demographics.

Key Benefits:

From signup to first Google Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Google Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Google Ads. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Google Ads with Koongo

  • Reach new customers instantly on Google Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager uses predefined templates to build your Google Ads feed from your product data, without you writing a custom connector.
Yes. Google Ads requires an active Google Merchant Center account.
Koongo refreshes your Google Ads feed regularly, based on the product data it receives from your Custom Platform system, without you rebuilding the export by hand.
Setup is straightforward - Koongo's predefined templates handle the Google Ads formatting, so you're not starting from a blank page even with a custom system.
Google Ads uses a pay-per-click model with real-time budget control. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Google Ads supports Shopping Ads, Search Ads, and display ads, and Koongo's feed powers the product data these campaign types rely on, including Performance Max, for a custom-built Custom Platform store.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Google Ads. Exclude low-margin products, set price thresholds, or filter by availability so your ad spend focuses on the products worth advertising.

The connection between Custom Platform and Google Ads is ready for you

Start your free plan, connect your store, and begin selling on Google Ads today — all from your Custom Platform account, powered by Koongo.

Start selling on Google Ads from Custom Platform