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Sell From BigCommerce To Google Ads - Scale Your Ad Reach

As your BigCommerce store scales, building a compliant feed for each new platform by hand doesn't scale with it. Koongo automates the Google Ads feed instead.

Google Ads Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
BigCommerce
Google Ads

What is BigCommerce + Google Ads Integration?

BigCommerce is built for merchants scaling fast, and Koongo matches that pace on Google Ads. Product data, stock, and pricing convert automatically into the feed format Google Ads requires, so growth doesn't mean more manual feed work. Google Ads requires an active Google Merchant Center account. As your catalog grows, Koongo's feed manager keeps your feed current instead of rebuilding the export by hand, even as your product range grows. Google Ads reaches customers across billions of daily searches as you grow, with precise targeting by keywords, locations, and demographics, through Shopping Ads, Search Ads, and display ads.

Key Benefits:

From signup to first Google Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your BigCommerce store.
2
Set up the connection to Google Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Google Ads. Track and manage your orders directly in your BigCommerce store.

Why now? What’s at stake

If you connect BigCommerce to Google Ads with Koongo

  • Reach new customers instantly on Google Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager builds your Google Ads feed from BigCommerce automatically, which matters as you add more channels while scaling.
Yes. Google Ads requires an active Google Merchant Center account.
Koongo refreshes your Google Ads feed regularly based on stock and pricing changes in BigCommerce, so growth in your catalog doesn't create stale ads.
Most merchants are up and running quickly, since Koongo's feed manager automates the formatting.
Google Ads uses a pay-per-click model, so your cost scales with clicks rather than catalog size. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Google Ads's reach across billions of daily searches, plus its precise targeting options, give a growing catalog more ways to reach ideal customers.
Yes. Koongo's Rules Editor lets you filter your BigCommerce catalog before it feeds into Google Ads. Exclude low-margin products, set price thresholds, or filter by availability so your ad spend focuses on the products worth advertising.

The connection between BigCommerce and Google Ads is ready for you

Start your free plan, connect your store, and begin selling on Google Ads today — all from your BigCommerce account, powered by Koongo.

Start selling on Google Ads from BigCommerce