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Simplify Google Ads campaigns for your e-commerce business

Create dynamic product feeds, automate your campaigns, and boost sales on Google Ads with Koongo.

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*Free plan available. No credit card required. Paid plans from 24 EUR/month.

Advertising: Essential info for new users

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Why use Google Ads for your business?

Google Ads is one of the most effective platforms for reaching your target customers with precision. With billions of daily searches, it ensures your products are seen by shoppers actively looking to buy.
  • Massive reach: Connect with customers through search, display, and shopping ads.
  • Precise targeting: Use keywords, locations, and demographics to reach the right audience.
  • Multiple Ad formats: Promote your products with Shopping Ads, text ads, and display ads.
  • Actionable insights: Track performance with detailed analytics.
  • Cost Control: Set your budget and only pay for clicks.
  • Real-time budget control: You only pay when users click on your ads. Set daily limits to avoid overspending and optimize your cost-per-click strategy.
  • Custom keywords and ad extensions: Use specific keywords and site links to increase click-through rates and drive more qualified traffic.
  • Advanced performance analytics: Google Ads provides in-depth reporting on ad impressions, clicks, conversions, and ROI, helping you refine your campaigns.

What Ad formats can I use for my products? Google Ads offers versatile ad formats to showcase your products to the right audience.

  • Google Shopping Ads: Promote your products directly on search results with product images, prices, and store links.
  • Search Ads: Show text-based ads for targeted keywords that drive high-intent traffic.
  • Display Ads: Reach potential customers with visually appealing banners across millions of websites.
  • Remarketing Ads: Retarget customers who visited your store but didn’t complete a purchase.

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How to start advertising on Google Ads with Koongo Follow these simple steps to set up and optimize your Google Ads campaigns using Koongo.

Create a Koongo account
Connect your store to Koongo
Add Google Ads as a channel
Insert the feed URL into Google Ads
Set up campaign rules in Koongo
Launch your campaigns on Google Ads
  1. Create a Koongo account: Sign up and create your Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Google Ads as a channel: Choose Google Ads as an advertising channel in Koongo. Koongo will generate a product feed from your store’s data, ensuring full compatibility with Google Ads requirements.
  4. Insert the feed URL into Google Ads: Paste the feed URL into your Google Ads account to sync your product data. Google will automatically fetch updates from Koongo, ensuring your listings remain accurate and up to date.
  5. Set up campaign rules in Koongo: Use Koongo’s advanced tools to filter, organize, and optimize your product data for Google Ads. Set up rules to adjust pricing, categories, and other ad settings before publishing.
  6. Launch your campaigns on Google Ads: Send your optimized product feed to Google Ads and start running Search Ads to reach your target audience.
Tips to maximize results on Google Ads
Optimize your product titles

Include relevant keywords to improve visibility in Shopping Ads.

Use dynamic remarketing

Retarget customers with ads tailored to their browsing behavior.

Monitor campaign performance

Use Google Ads analytics to track key metrics like ROAS (Return on Ad Spend).

Set a competitive budget

Test various bid strategies to maximize clicks and conversions.

Why integrate with Koongo?

Get Google Ads-ready

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Google Ads integration? Google Ads integration allows you to create optimized product feeds and manage ad campaigns seamlessly. With Koongo, you can automate feed creation, ensure inventory syncing, and focus on optimizing your ad performance.

Why choose Koongo for integration? Koongo simplifies your Google Ads campaigns by automating product feed creation, syncing inventory across platforms, and enabling dynamic ad updates for optimized results.

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Product feed automation

Automatically create and maintain your product feeds for the Google Ads. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Get started with Koongo for free - no credit card required. Paid plans start at €24 per month, with pricing based on resources like stores, products, feeds, marketplaces, and add-ons. Scale your plan up or down anytime as your business grows.

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Rules Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms Koongo’s Google Ads integration is compatible with various e-commerce platforms, allowing you to manage Google Ads channel listings, inventory, and orders directly from your store environment

Magento 2 (Adobe) Learn more 
BigCommerce Learn more 
CCV Shop Learn more 
Lightspeed Learn more 
Logic4 Learn more 
Magento – Koongo Service Learn more 
PrestaShop Learn more 
Shopify Learn more 
Shopware 5 Learn more 
Shopware 6 Learn more 
Wix Learn more 
WooCommerce Learn more 

How integration works

  1. Connect your store
    Link your Shopify, Magento, WooCommerce, or other store to Koongo in just a few clicks. Koongo automatically imports your product data—no manual uploads needed.

  2. Choose the Google Ads channel
    Select Google Ads from Koongo’s channel list and create your product feed. Koongo helps format your titles, images, and categories to meet ad platform requirements—so your products are ready to shine.

  3. Fine-Tune your product feed
    Easily adjust your product listings using Koongo’s feed editor. Include or exclude products, tweak pricing, or highlight specific items to get better ad performance and higher ROI.

  4. Keep your Ads accurate, always
    Koongo updates your product data every 60, 15, or 5 minutes (based on your plan). That means Google Ads always gets the latest info—ensuring your ads show the correct price, stock status, and product details.

FAQs

Yes, Koongo supports feed-based campaigns such as Google Shopping, Performance Max, and dynamic remarketing. You simply need to link your Google Ads and Merchant Center accounts.
Yes. A Merchant Center account is required to run Shopping Ads and Performance Max campaigns. It must be connected to your Google Ads account.
Koongo supports Shopping Ads, Search Ads, Display Ads, and dynamic remarketing.
Your products will appear in ads on Google, including Google Search, Shopping, YouTube, and other partner websites.

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