As Google prepares to roll out significant updates to its Comparison Shopping Services (CSS) and Google Shopping feed requirements in 2026, eCommerce merchants face a new level of complexity. Stricter data standards, mandatory policy integrations, and enhanced compliance checks will soon redefine how product listings are structured and approved. Failing to adapt could mean disapproved listings, higher ad costs, or lost visibility across EU markets. In this guide, we’ll break down the key changes, the risks of inaction, and how Koongo helps you stay compliant, competitive, and fully optimized, well ahead of the deadline.

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