Rakuten, Japanese electronic commerce and online retailing company based in Tokyo, were founded by Hiroshi Mikitani in 1997. Rakuten, which means ‘optimism’ in Japanese, is a company with a technological DNA and has the goal to conquer the world by empowering people and brands through innovation and technology. It is important to sell on Rakuten because it is a company that wants to deliver a very pleasant experience to its users. Rakuten believes online shopping should also be entertainment and fun for the consumers.

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