A new European marketplace is about to launch, and the entry cost is one month’s subscription. easyShop, a partnership between easyGroup (the brand behind easyJet) and OnBuy, opens to consumers in 21 countries across the UK and Europe in time for peak season 2026. Seller onboarding is open now.
Here’s the part that matters for your budget: sign up and pay your first subscription month by 31 July 2026, and your next 12 months of subscription fees are free. And because easyShop runs on the OnCommerce platform, every merchant selling on OnBuy automatically starts selling on easyShop when it opens. Same catalogue, same subscription, no extra listing work.
What is easyShop?
easyShop is a new online marketplace from the easy family of brands, operated by OnBuy. It launches across 21 countries in time for peak season 2026.
For sellers, the appeal is twofold. First, the easy brand brings a ready-made customer base that already knows and trusts the name across travel, transport, and consumer services. Second, easyShop operates as a pure marketplace: the operator holds no inventory and never competes with its sellers.
What is OnCommerce? One account, three marketplaces
OnCommerce is the platform behind it all: one seller account that connects you to 21 countries and a growing network of retail channels. It currently powers three marketplaces:
- OnBuy: live now in 21 countries, supporting over 100 million products across Europe, with several markets delivering quarterly growth in excess of 150%.
- easyShop: launching in time for peak season 2026 across the UK and Europe.
- Comet: the British tech and electricals brand, returning in 2026 as a curated marketplace.
You manage one catalogue per country. Update a price, image, or stock level once, and it syncs across every channel. Sales from all channels land in one balance, with VAT calculated automatically, which removes most of the pain from cross-border selling.
The promo: pay 1 month, get the next 12 free
Sign up to OnCommerce and pay your first subscription month by 31 July 2026, and the next 12 months of subscription fees are free. Subscriptions start from £25/month, so 13 months of subscription across the OnCommerce network costs a single payment from £25. Standard marketplace selling fees on your sales still apply.
Start selling on OnBuy now, build your sales history and reviews, and your products go live on easyShop automatically at launch, right before the peak shopping season.
How to start selling with Koongo in 4 steps
OnBuy has its own product data requirements: category mapping, product identifiers like GTINs (Global Trade Item Numbers, the barcodes marketplaces use to match products), and a specific listing format. That’s the work Koongo automates.
- Register as an OnBuy seller using the link above. easyShop and Comet are included, with no separate applications.
- Connect your store to Koongo. Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, and other platforms connect in minutes, no coding required.
- Set up OnBuy with the Marketplace Manager wizard. The wizard walks you through attribute mapping (aligning your store’s data fields to OnBuy’s required fields) step by step.
- Turn on order and inventory sync. OnBuy orders import into your store automatically, and stock levels update across every connected channel, so you never oversell.
When easyShop opens, your products are already there. No second integration, no duplicate catalogue work.
Why move now rather than wait for launch?
- The offer expires 31 July 2026. After that, standard subscription pricing applies for the same access.
- Early sellers build history first. Reviews and sales velocity on OnBuy carry weight before easyShop’s launch traffic arrives.
- Peak season timing. easyShop opens for the busiest shopping months of the year. Sellers who integrate now will be optimised and ranking by then. Setup with Koongo’s wizard takes days, not months.
FAQ
What is easyShop?
easyShop is a new online marketplace from the easy family of brands, operated by OnBuy. It launches across 21 countries in the UK and Europe in time for peak season 2026.
How do I sell on easyShop?
Register as a seller on OnBuy via the OnCommerce platform. Every OnBuy seller automatically starts selling on easyShop when it opens. There is no separate application.
What is the 12-months-free promotion?
Any seller who signs up and pays their first subscription month by 31 July 2026 receives the next 12 months of subscription fees free. Subscriptions start from £25/month; standard selling fees on sales still apply.
When does easyShop launch?
easyShop opens to consumers in time for peak season 2026. Seller onboarding across 21 countries is open now.
What is Comet?
Comet is a returning British retail brand relaunching in 2026 as a specialist marketplace for tech and consumer electricals. It runs on the same OnCommerce account as OnBuy and easyShop.
Do I need separate listings for OnBuy, easyShop, and Comet?
No. The three marketplaces share one OnCommerce account and one catalogue per country. Update pricing or stock once, and it syncs across all channels.
How does Koongo connect my store to OnBuy?
Koongo’s Marketplace Manager uses an API integration, a two-way real-time connection, to sync products, orders, and inventory between your store and OnBuy. Setup runs through a step-by-step wizard with no coding required.
How much does Koongo cost?
Koongo offers a free plan with no credit card required. Paid plans start from €24/month with a 7-day free trial.
Ready to sell on 3 marketplaces for the price of 1 month? Register on OnBuy before 31 July 2026, then connect your store with Koongo so your catalogue is live on easyShop from day one.
Continue reading →